brand obsessed
We love all things creative, building brands, and telling the story. And we get the challenges that growth brings. We specialize in taking a holistic approach to bridge the gaps, develop brand positioning, and see it through in strategic content marketing and on-brand execution. We also work on the back-end to define an integrated organization and processes to be more agile. We do all this by listening, collaborating, and taking a hands-on approach to create strategic planning for immediate and long-term goals.
The COLLECTIVE brings extensive and varied experience in the beauty, fashion and lifestyle industry. We work with individual entrepreneurs and creatives; new brands that need support to grow to the next level; and established brands in need of a new perspective or help on special projects.
COLLECTIVE SERVICES +PROJECT SUPPORT
make stuff happen
We offer full-service support for brand development and integrated creative marketing, and tap our collective of experts for special projects including product development, design, production, education, and public relations.
brand development
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Positioning
Strategy
Messaging
Structure
integrated marketing
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Holistic Planning
Social/Digital
ECommerce
Events
content strategy
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Creative Concept
Asset Planning
Channel Optimization
special projects & support
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Product
Education
Production
UX / Design
PR / Partnerships
COL-LEC-TIVE: (NOUN) CO-OPERATIVE ENTERPRISE
HEIDI MERRIS
FOUNDER / HEAD OF BRAND DEVELOPMENT & CREATIVE MARKETING
Heidi founded HYDE COLLECTIVE to bring together collaborative partners and develop brands to their full potential. For every project she takes a holistic and straightforward approach to brand positioning, content strategies, and integrated marketing activations. With over 20 years in the beauty and fashion world, she's cultivated and developed relationships with key talents in product development, creative, production, education, public relations, makeup artistry, and styling - now all part of the COLLECTIVE.